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- HubSpot<\/a> experimented with a message that was sent via a messaging app and email. The open rates for the messaging app were 80%, compared to just 33% for email.<\/li>\r\n \t
- An invite to a conference that was sent via a messaging app instead of email returned an open rate of 94%. (HubSpot)<\/i><\/li>\r\n \t
- The only other communication method with such high engagement is the traditional SMS, with an open rate of 98%, but this lacks many of the features of messaging apps. (Gigaom)<\/i><\/li>\r\n \t
- WeChat, one of the leading messaging apps in China, has daily open rates of more than 60%<\/a>.<\/li>\r\n \t
- On average, the unsubscribe rate for messaging apps is under 1%,<\/a> proving that messaging apps tend to generate tremendous loyalty.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n
Messaging Apps: An Alternative to Email Marketing<\/h2>\r\n
Today, consumers\u2019 inboxes are overflowing with newsletters and promotional content. The majority of these are automatically sent to spam. As a result of customers\u2019 ever-increasing sense of \u201cemail fatigue\u201d, the few marketing emails that do reach the inbox are usually deleted by the user on sight. Consequently, many marketers are using instant messaging apps<\/a> as a way to overcome this issue and communicate with customers.<\/p>\r\n\r\n
What are the Benefits of Messaging Apps for Marketers?<\/h2>\r\n
Messaging apps have a very broad target audience, with smartphones used worldwide by people of all ages. In fact, mobile messaging app usage overtook social media usage in 2015 for the first time and has continued to grow since. They offer your brand greater visibility as notifications appear on a device\u2019s home screen, which is not always the case with email or other channels.<\/p>\r\n
Messaging apps facilitate direct communication between companies and customers without public involvement, which helps to boost customer satisfaction and makes it easier for companies to share relevant content with customers privately. What\u2019s more, unlike social media posts, messages reach all subscribers without depending on an algorithm. Another major advantage is that they offer marketers a highly cost-effective option as these platforms are usually free.<\/p>\r\n \r\n
Read our infographic \u201cThe Benefits of Messaging Apps for Businesses\u201d.<\/p>\r\n\r\n
Tips for Boosting Open Rates<\/h2>\r\n
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- Build A Community for Potential Partners & Clients<\/strong><\/li>\r\n<\/ul>\r\n
If you utilise an active or growing messaging platform, the clients and partners that you\u2019re targeting are likely to already be using the platform. By establishing a community where clients and partners can contact you directly, you can strengthen the links between you and them.<\/p>\r\n\r\n
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- Build A Community for Existing Partners & Clients <\/strong><\/li>\r\n<\/ul>\r\n
Customers and businesses prefer active, real-time communication, and messaging apps allow all parties to stay in the loop.<\/p>\r\n\r\n
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- Utilise Chatbots in Innovative Ways<\/strong><\/li>\r\n<\/ul>\r\n
Messaging app chatbots can be used for promotional techniques such as delivering content and encouraging customer engagement. Many consumers like interacting with bots as they give the user exactly what they need without any redundant filler.<\/p>\r\n\r\n
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- Use One-To-One Messaging<\/strong><\/li>\r\n<\/ul>\r\n
Many consumers appreciate the personal touch, so presenting messages in a personalised format is likely to strike a chord with them.<\/p>\r\n\r\n
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- Partner with Influencers <\/strong><\/li>\r\n<\/ul>\r\n
By teaming up with a relevant influencer to fit your target market, you could elicit huge open rates and customer engagement.<\/p>\r\n\r\n
Read our infographic \u201cHow to Boost Your Open Rates Through Messaging Apps\u201d to find out more today.<\/h3>\r\n \r\n\r\n \r\n\r\n
![\"Boost](\"https:\/\/www.cadoo.com\/wp-content\/uploads\/2019\/12\/Boost-Your-Open-Rates-Through-Messaging-Apps.jpg\")
\r\n\r\n \r\nWhy not check out our Cadoo App to see how messaging apps can help you!<\/span><\/strong><\/p>\r\n
- Partner with Influencers <\/strong><\/li>\r\n<\/ul>\r\n
- Use One-To-One Messaging<\/strong><\/li>\r\n<\/ul>\r\n
- Utilise Chatbots in Innovative Ways<\/strong><\/li>\r\n<\/ul>\r\n
- Build A Community for Existing Partners & Clients <\/strong><\/li>\r\n<\/ul>\r\n
- An invite to a conference that was sent via a messaging app instead of email returned an open rate of 94%. (HubSpot)<\/i><\/li>\r\n \t
- HubSpot<\/a> experimented with a message that was sent via a messaging app and email. The open rates for the messaging app were 80%, compared to just 33% for email.<\/li>\r\n \t
![\"\"](\"https:\/\/www.cadoo.com\/wp-content\/uploads\/2021\/05\/Solutions-1-298x300.jpg\")
<\/a><\/p>\r\n![\"\"](\"https:\/\/www.cadoo.com\/wp-content\/uploads\/2021\/05\/Free-Trial-4-1-300x287.jpg\")
<\/a><\/p>\r\n ","protected":false},"excerpt":{"rendered":"