The meteoric rise of instant messaging apps makes the traditional text message seem outdated, in the eyes of some. However, for businesses engaging in direct marketing with its customer base, SMS has proven time and again to be the most effective form of communication by far, with this medium drawing considerably larger profits for companies than any other marketing method.
This infographic details a few examples from across the world where companies who ran bulk SMS marketing campaigns ultimately reaped huge conversion rates. Among the businesses profiled are Ford, Dunkin Donuts and Chuck E. Cheese’s, all billion-dollar companies with an international profile. If you target the right audience in the right manner through bulk SMS, you can be highly confident of receiving desirable results from your campaign.