Direct marketing and data protection are intertwined, adhering to good data protection policies not only protects consumer data but also protects marketing companies. The European Commission is currently reviewing European data protection policies, in an effort to catch up with the rapidly expanding world of direct marketing. From email marketing to SMS marketing the new European policy proposals will have a lasting effect on the way in which direct marketers interact with their customers. This infographic gives tips on data protection compliance, an overview of the general principles and examines what the new data protection regulation will mean for direct marketing across the European Union. Neon SMS - Data Protection IG - Ireland