Businesses run SMS opt-in campaigns in the hope of promoting brand loyalty and customer engagement, but in order for such a campaign to be successful, they need to know what type of promotion their customers would like, as well as targeting them in the right way. The number of messages you send, the time at which they are sent and the transparency of opt-out discretion can all have a massive bearing on whether your customers engage with the opt-in campaign or ignore it completely. This infographic provides plenty of useful advice for businesses on how best to manage an SMS opt-in campaign so that the investment is eventually reaped in high levels of customer engagement. Optimising SMS Opt-Ins