When running an SMS Marketing Campaign it is important to advertise a keyword on a common short code that best suits your business, this will help gather Opt Ins and build a strong customer list. This can then be integrated with your existing marketing such as television, radio, print, promotional material etc.
SMS Marketing can be used in many different ways for the retail industry:
- Offer Mobile Coupons / Vouchers
This is a great way to give your customers something of value, simply by offering different sales promotions and discounts that will attract them to your business. Send a Coupon/ Voucher with a 10%- 20% discount where this will have to be presented in store, this is a great way to measure the effectiveness of your SMS Marketing Campaign. You could also offer a Buy One Get One Free Voucher driving customers to your store when business is slow.
- Text-To-Win Competition
Text-To-Win Competitions are a great way to build a strong Opt In List and target customers who are interested in your business. Run a competition asking a question getting people to text the answer followed by their name to win a shopping spree in your store, this will attract both existing and potential customers. Send a thank you message when a customer enters the competition offering an incentive for them to visit your store. For Example: ‘Show this text with your next purchase to receive 10% off.’ This will ensure that everybody is satisfied helping you to build a relationship with these customers.
- Stock Availability
If a customer arrives into your store looking for a certain item and its not available for a few days or out of stock, SMS Messaging can help you communicate with this customer. Simply send a text message when the item is available building more loyal customers who will return to your store due to great customer service.
- Upcoming Sales / New Stock Announcements
Old stock is sometimes hard to sell before new stock arrives, leaving you with both old and new stock to sell to your customers. Everyone loves a good bargain, SMS Messaging is the most effective way to inform customers about an upcoming 50% off everything Sale or New Stock Arrivals. SMS Marketing will get the message straight into the hands of your customers in real time.
- Online Retailers
Online retailers can send customers Order confirmation and delivery updates Via SMS, this would be easier for customers as they will not have to check emails. Before delivery an SMS Message can be sent to customers letting them know the date and time that the package will be delivered improving the customer experience.
“The SMS opportunity for retailers is immense. SMS not only improves communication between retailer and consumer with speed, but also cuts down waste. It is the ideal tool for retailers in an age when every citizen is mobile” ~Neustar
For More Information on How your business can benefit and drive customers to your store with SMS Marketing, please do get in touch:
Call us on 021-243 0700 or you can email us on firstname.lastname@example.org
You can also sign up for a free trial and test this for yourself!