SMS messaging has become an increasingly popular method for businesses to communicate with their customers in recent years. Not only is it a quick and convenient way to reach out to a large number of people at once, but it also has a high open and response rate compared to other forms of communication such as email. In this article, we will explore the benefits of using SMS messaging to communicate with customers, as well as some best practices to ensure that your messages are effective and well-received.
One of the main benefits of SMS messaging for businesses is its high open rate. According to a study by Epsilon, SMS messages have an open rate of almost 98%, compared to just 20% for emails. This means that if you send a message to your customers via SMS, there is a very good chance that they will see it. This is especially useful for time-sensitive information or important updates, as you can be confident that your message will be seen by the majority of your audience.
In addition to its high open rate, SMS messaging also has a high response rate. A survey by Mobile Marketing Association found that SMS messages have a response rate of 45%, compared to just 6% for emails. This makes SMS an ideal channel for conducting surveys, gathering feedback, or simply engaging with your customers.
Another benefit of SMS messaging is that it is quick and convenient for both businesses and customers. Most people carry their smartphones with them at all times, and SMS messages can be read and responded to immediately, without the need to open a separate email client. This makes it an ideal way to communicate with customers who may not have access to a computer or email at all times.
So, how can you effectively use SMS messaging to communicate with your customers? Here are a few best practices to keep in mind:
Keep your messages concise and to the point. SMS messages are limited to 160 characters, so make sure that your message is clear and easy to understand.
- Personalize your messages. Use your customer’s name or other personal information to make your message more engaging.
- Use a clear call to action. Whether you want your customer to make a purchase, sign up for a service, or take any other action, make sure that your message includes a clear call to action
- Respect your customer’s privacy. Always ensure that your messages are opt-in, and provide an easy way for customers to unsubscribe if they no longer wish to receive them.
- Be timely. Timing is crucial in SMS messaging. Send your messages at the right time and day when your customers are most likely to open and respond to them.
In conclusion, SMS messaging is a powerful tool for businesses looking to communicate with their customers in a quick, convenient and effective way. With its high open and response rates, it is an ideal channel for sending time-sensitive information, conducting surveys and gathering feedback. By following the best practices outlined above, businesses can ensure that their SMS messages are well-received and effective in driving engagement and conversions.
If you’re looking to increase customer engagement via SMS, Cadoo has you covered! We offer a GDPR compliant method of building and maintaining your list, with a simple, user-friendly interface. Our powerful API also has the ability to integrate into most existing systems.