Smarter Messaging.
What is 5G Technology & How Will It Affect the Mobile Experience? (Infographic)
With every year, more and more people are using mobile devices and data. Greater congestion on existing spectrum bands is resulting in breakdowns in service, especially when lots of people in the same area are trying to go online at same time. The next generation of networking, 5G, offers a superior way of handling thousands […]
GDPR & Mobile Messaging Explained (Infographic)
Stricter regulation means that data protection is now a central tenet of a successful B2C mobile messaging strategy. GDPR Explained The General Data Protection Regulation (or GDPR for short) is a set of data protection rules for all companies operating in the EU that came into effect in May 2018. GDPR was created by the […]
How to Increase Your Open Rates with Messaging Apps (Infographic)
Messaging apps enjoy far superior open rates when compared to email campaigns. This tells us that push notification apps are clearly the way to go if you want to maximise engagement. Indeed, there are already several case studies that show the huge potential of messaging apps for marketers. Statistics about Messaging App Open Rates HubSpot […]
The Benefits of Messaging Apps for Business – Info Graphic
Cadoo invests €250,000 in new free app aimed at schools and unis
An Irish messaging platform has invested €250,000 in a new free app that is aimed primarily at schools and universities. Cadoo, which has offices in Cork and Dublin, also announced the creation of 20 new jobs over the next two years as part of their growth strategy. In order to reach an […]
How will the Internet of Things impact the mobile experience?
The Internet of Things (IoT) is enabling more and more household items to connect with our mobile devices, reshaping the ways in which we interact with both. We now live in an era where, from our mobile phones, we can control the heating in our homes, order takeaway food and groceries, book flights, make significant […]
iPhone Evolution 2007-2017: From iPhone 1 to present day
In 2007, Apple launched an innovative communications device called the iPhone, with the late Steve Jobs excitedly proclaiming its most prominent features to an enraptured audience. More than a decade later, the original smartphone has evolved substantially with each new model, with the most recent models iPhone XS and XR a significant advance on the […]
How & Why Do SMS Coupon Campaigns Work?
Marketing campaigns are costly to run, so those responsible are under pressure to deliver a return in terms of generating customer loyalty and increasing the company’s customer base. One of the most effective marketing communication channels is undoubtedly SMS, as it’s easy for customers to act upon and they are more likely to respond to […]
Smartphone Dependency: Are you addicted to your phone?
From keeping in touch with friends to booking holidays, shopping online and catching up on the world’s news, smartphones can be used to perform any number of practical functions. However, sometimes we can be too reliant on our smartphones to provide an answer for certain situations, while boundaries regarding etiquette also tend to be crossed. […]
Bill Pay vs Pay As You Go: Mobile Payment Options Compared
Some mobile users like the structure and organisation of fixed bill payments, while others much prefer the flexibility of prepaid top-up if and when it’s needed. Both options have their distinctive plus and minus points, so it’s a case of determining which plan best suits the way that you use your mobile. This infographic offers […]
