Smarter Messaging.
SMS, Apps or Email? Customer Engagement Strategies Analysed – Infographic
How do you define the quality of a marketing campaign? The message and content can be fantastically executed, but unless your target audience actively engages with the campaign, that will count for absolutely nothing. Marketers need to know which platform is most likely to elicit the desired reaction from customers, whether that’s through SMS, a […]
Business Etiquette for Mobile Devices – Infographic
We now use mobile devices such as tablets and smartphones abundantly in every facet of life, not least in the workplace. While the need to be mobile and contactable at any hour makes these devices essential, the lines governing their appropriate usage in the office can be blurred, and companies should set out clear guidelines […]
BYOD for Small Businesses – Infographic
Mobile devices such as smartphones and tablets are now widely common throughout the world, and millions of people rely on the use of these devices in their work. That is why an increasing number of companies are implementing BYOD (bring your own devices) policies, which specify in black and white the permissible use of personal […]
Business SMS Success Stories – Infographic
The meteoric rise of instant messaging apps makes the traditional text message seem outdated, in the eyes of some. However, for businesses engaging in direct marketing with its customer base, SMS has proven time and again to be the most effective form of communication by far, with this medium drawing considerably larger profits for companies […]
Who is Tracking Your Smartphone – Infographic
Smartphones are an absolutely magnificent technological innovation, but the software used for them is so advanced that we need to take great care in order to protect them from unwelcome spies and hackers. Our locations, bank details, credit card transactions, calls, photos, emails and messages can all be traced with ease if we do not […]
The Evolution Of The Text Message
The SMS message was first envisioned 31 years ago, and today has become ubiquitous in our daily lives. At NeonSMS we believe in the power of the text message and have created this infographic to chart the evolution of Text Messaging and demonstrate just how businesses have learned to harness this technology.
Mobile Security & Managing a Mobile Threat
Mobile has become an essential aspect of almost every business, and an astonishing 132 million people around the world use their smartphones at work. Security risks and data breaches are growing while traditional computer usage is shrinking and mobile use is on the rise. Today’s blog features an infographic we have created ‘Managing a Mobile […]
The Best Business Apps of 2014
Mobile devices have changed our daily lives, and while much hype is given to the latest consumer apps, mobile apps that help you work harder usually don’t get their fair share of the spotlight. Across the globe an astonishing 132 million people use their smartphones for business purposes, and the global market for mobile business […]
The Top 20 Mobile Marketing Blogs of 2014
Neon SMS pride ourselves in being on the cusp of mobile marketing trends, and as such value the importance of being up-to-date and informed on innovation in the mobile marketing industry. We highlight the most valuable mobile marketing resources online, and celebrate the varying and unique aspects of mobile marketing they explore. This infographic showcases […]
DATA PROTECTION & MARKETING
Direct marketing and data protection are intertwined, adhering to good data protection policies not only protects consumer data but also protects marketing companies. The European Commission is currently reviewing European data protection policies, in an effort to catch up with the rapidly expanding world of direct marketing. From email marketing to SMS marketing the new […]