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  • Cadoo invests €250,000 in new free app aimed at schools and unis

    Group of school children jumping and holding up signs in the school yard

      An Irish messaging platform has invested €250,000 in a new free app that is aimed primarily at schools and universities.   Cadoo, which has offices in Cork and Dublin, also announced the creation of 20 new jobs over the next two years as part of their growth strategy.   In order to reach an […]

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  • How will the Internet of Things impact the mobile experience?

    The Internet of Things (IoT) is enabling more and more household items to connect with our mobile devices, reshaping the ways in which we interact with both. We now live in an era where, from our mobile phones, we can control the heating in our homes, order takeaway food and groceries, book flights, make significant […]

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  • iPhone Evolution 2007-2017: From iPhone 1 to present day

    Close-up of a sitting woman on a smartphone

    In 2007, Apple launched an innovative communications device called the iPhone, with the late Steve Jobs excitedly proclaiming its most prominent features to an enraptured audience. More than a decade later, the original smartphone has evolved substantially with each new model, with the most recent models iPhone XS and XR a significant advance on the […]

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  • How & Why Do SMS Coupon Campaigns Work?

    Side shot of a group of people using their smartphones

    Marketing campaigns are costly to run, so those responsible are under pressure to deliver a return in terms of generating customer loyalty and increasing the company’s customer base. One of the most effective marketing communication channels is undoubtedly SMS, as it’s easy for customers to act upon and they are more likely to respond to […]

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  • Smartphone Dependency: Are you addicted to your phone?

    2 men and 1 woman on their phones at the beach

    From keeping in touch with friends to booking holidays, shopping online and catching up on the world’s news, smartphones can be used to perform any number of practical functions. However, sometimes we can be too reliant on our smartphones to provide an answer for certain situations, while boundaries regarding etiquette also tend to be crossed. […]

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  • Bill Pay vs Pay As You Go: Mobile Payment Options Compared

    Side shot of a group of people using their smartphones

    Some mobile users like the structure and organisation of fixed bill payments, while others much prefer the flexibility of prepaid top-up if and when it’s needed. Both options have their distinctive plus and minus points, so it’s a case of determining which plan best suits the way that you use your mobile. This infographic offers […]

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  • What is SMS Two-Factor Authentication?

    Young woman in a pink coat using a smartphone

    Previously, setting a strong password was considered adequate protection for your online profiles from being hacked, but with malevolent Internet activity becoming ever more sophisticated, a password on its own just doesn’t cut it anymore. Only through the use of two-factor authentication (2FA) will your profiles be well safeguarded, as hackers would then need access […]

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  • Optimising SMS Opt-Ins

    Group of young people standing against a wall using their smartphones

    Businesses run SMS opt-in campaigns in the hope of promoting brand loyalty and customer engagement, but in order for such a campaign to be successful, they need to know what type of promotion their customers would like, as well as targeting them in the right way. The number of messages you send, the time at […]

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  • SMS, Apps or Email? Customer Engagement Strategies Analysed – Infographic

    Young woman in sunglasses against a blue wall using a smartphone

    How do you define the quality of a marketing campaign? The message and content can be fantastically executed, but unless your target audience actively engages with the campaign, that will count for absolutely nothing. Marketers need to know which platform is most likely to elicit the desired reaction from customers, whether that’s through SMS, a […]

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  • Business Etiquette for Mobile Devices – Infographic

    Side shot of a group of people using their smartphones

    We now use mobile devices such as tablets and smartphones abundantly in every facet of life, not least in the workplace. While the need to be mobile and contactable at any hour makes these devices essential, the lines governing their appropriate usage in the office can be blurred, and companies should set out clear guidelines […]

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